Our tangible case
We have summarized how we accommodated our customer’s requests and proposed to them.
What we did was natural for us, however our customer let us know that it was the difference between us and other companies.
Therefore, we are writing the following information for anyone who knows PAXALIVE first and makes inquiries to us.
Small lot/ installment delivery/ gift box of ecological material
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Material
Paper board of ecological material(100% recycled paper made from milk carton)
Mil pax (our company’s original product)
Process method
V-cut process
Shape
Wine box (for 1 bottle)・Gift box(multipurpose)
both are wrapped outside
Duration of use
No change more for than 10 years from 2000
Customer
Famous luxury hotel P in Tokyo
Opportunity
Introduced by other customer
Requests from the very beginning
- Small lot
- Installment delivery (impossible to make a room for storage in the warehouse)
- Eco-friendly
- An original box
- High-grade feeling
- Structurally more tough than normal box
- Be popular in foreign countries as well
- Anyone can build up the box and set the product in easily
- Gift box has general versatility
Our response and proposal
With regard to small lot order for gift box, there is no problem, because we basically arrange it. As for installment delivery, we possess a company-owned warehouse, we could easily arrange it from minimum 1 case (8~12 boxes), too.
About the point of eco-friendliness, as our original ecological material “mil pax”(100% recycled paper made from milk carton) was adopted by industry stalwarts, there was no problem.
As we mentioned, there were no problems about trade conditions, materials and processing method. However, shape and design of the gift box was improved through trial and error.
“Mil pax” which is made from eco-friendly material has enough quality to cover high-grade feeling and toughness. Color shade and texture of the box is unimaginable that it is made of paper. Thickness and toughness is as much as wooden box and it looks as if it is made from white oak or white pine. We made good use of the material. This direction cleared the condition that other package doesn’t have.
We produced both wine box and gift box 8 to 10 times for preproduction sample. If the customer employs designer or owns planning section, we produce the boxes just following their directions, however if they don’t have, we thrash out all the problem points and produce samples until the customer got satisfaction from our proposal.
Other companies are unwilling to receive many sample orders and late to deliver them. Our company delivers the preproduction sample next day at the earliest and 3 to 4 days at the latest. If you prefer to receive the sample as soon as possible, we deliver it twice or three times as quick as other companies. (Some major companies seem to let their work of sample slide more than a week.)
In case of wine box, we proposed many types of shape such as general overlap type, box style and so on. Finally, we proposed that a part of box is open to show wine bottle as attached picture and met the customer’s request. Especially it is appreciated by overseas people at the reason why the wine box looks very stylish and makes the inside wine be expensive.
In case of gift box, we had difficulty to make an adjustment of gap between the cover and main body. At first, we made 5 different samples from 1mm to 5mm and examined all of them. Because of the paper material, it has characteristics of expansion and contraction due to temperature and humidity. Therefore, we finally fixed the scale from 3 to 4mm after repeating adjustment several times in consideration of error within 1 to 2mm. Furthermore, in case that material thickness of the cover and the main body are equal, it’s hard to open and close the cover. That’s why we made adjustment for the thickness between the cover and the main body within 0.5mm. This box has broad utility to be used for sweets package or sweets and jar package, which made the
Using eco-friendly material makes it possible to create delicate shade, soft texture and toughness. A person who received this kind of gift box felt delight about not only the gift but also the box as well. We feel honored by hearing it.
As to workability for above wine and gift box, anyone can easily complete them without hard work, because these items are delivered after finishing our V-cut process.
We make “final confirmation sample” in order to check it together with the customer in case of being changed specification or shape many times.
The change of specification from a wooden box enabled us to make significant saving in cost and increase production volume
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Material
Paper board of ecological material (100% recycled paper made from milk carton)
Mil pax (our original product)
Process method
V-cut process
Shape
Gift box for souvenir sold in Japan (outside PP shrink)
Duration of use
No change for more than 20 years
Customer
Long-established gourmet pickles company W.
Opportunity
Introduced by other customer
Requests from the very beginning
- Cost cut by changing material from wooden box
- Save time to need for sub-materials such as wrapping paper
- Display the products simple and stylish
- Convenient to put it in a bag and easy to carry it around.
- Highlight the image of Tokyo souvenir.
- Stable supply of delivery
Our response and proposal
When we had the first meeting, the customer was using the wooden box with lid which was costly and required great care such as wrapping with paper and attached expiration date on the back.
We decided that our ecological material “mil pax” could replace the old material without losing the high quality feeling. Even though the material of the new box was made of paper, it was no weaker than a wooden box and was capable of producing a perfect fit.
With regard to cost, we proposed that adopting “mil pax” could save cost for more than 30% compared with the wooden box. Furthermore, we recommended that creative shape could cut the process of wrapping sheet and attaching sticker on the back.
(We have confidence about this point: Proposal of a shape which takes into account both workability and the cost.)
Also, as the boxes are installment delivery after setting up, we suggested that the customer did not need to keep the storage area.
We made the most of what the characteristic V-cut process has, designed face printing on the paper board of eco-friendly material “mil pax” and printed the necessary matter such as expiration date and company name on the bottom face. As the result, we achieved to save many steps and improved workability to put the product into the box.
This product has been a long-time seller for more than 20 years and at the top of domestic souvenir ranking.
We are very proud and pleased that our product has a key role as a long-time seller. We are glad to see a person who buys the souvenir and often use it as souvenir for our customers.
The balance between high-grade feeling and optimum use of space: a gift box made from eco-friendly material
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Material
Paper board of ecological material (100% recycled paper made from milk carton)
“Mil pax” (our original product) and cardboard (E flute)
Process method
Past V-cut process and Thomson process (cut?) together
Shape
Box for mid – summer and year-end gift sold in Japan
Duration of use
No change for more than 10 years
Customer
Theme park honoring agriculture, M company
Opportunity
Trading since the time of founding
Requests from the very beginning
- Eco-friendly but contains luxury feeling
- Inimitable box which shows great presence
- Utilize small stock room effectively
- Simplify work in limited period and time
- Easy handling after receiving
- Recyclable and sortable
- Tolerable moisture such as condensation
- Capable of arranging products in the box of simple structure
Our response and proposal
First of all, we assembled all the customer’s products and checked each unit price, because the volume of gift sales and number of products were expected to increase, and products of different sizes and weights would be packed in one box.
In this step, we submitted 4 ideas in different sizes (in 4 boxes, 46 items…) and these ideas were accepted.
We had trouble from this step. We brought up samples which was made based on the customer’s request. After that, we kept producing and proposing with incorporating the further opinions until the customer was satisfied with it. We made 12 types of shape and more than 50 samples in total.
We went forward the project by asking every department in the company about their opinions and bringing up information of other companies. As a result, we achieved to produce the box that is [Combining V-cut board paper and E flute]. The box made the most of what the characteristics of V-cut and Thomson process has and are delivered at the flat shape. Also workability for the box is 30% more effective than before. In addition, the box has high-grade feeling at the finished, sortable easily.
Reflecting the opinions of every department seemed to bring a feeling of unity, and we received a nice welcome from whichever department we visited. In addition, we became to be asked our advices. We really appreciate it.
As a result, over more than 10 years, the 4 boxes in different sizes are long-time seller of the M company.
This box looks environmental-friendly, but production is more efficient than before and is cheaper
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Material
Craftliner + base paper of paper core (use rate of used paper is 90%)
Process method
Special (tapered) planospiral paper
Shape
Box for mid-summer and year-end gift sold in Japan
(outside PP shrink)
Duration of use
No change for more than 6 years
Customer
Theme park honoring agriculture, M company
Opportunity
Trading since the time of founding
Requests from the very beginning
- Significant improvement in work efficiency to set up
- Remove the related material such as wrapping papers.
- boxes in different sizes
- Inimitable box which shows great presence
- Utilize small stock room effectively
- Polarization in sales method
Our response and proposal
When M company adopted membership system and got on a right track of disintermediation, they requested to make a box which had ever seen before. They aimed the number of selling to be 1.5 as much as before at the same numbers of people and same working place…
In the year before we received this request, other company in the same business proposed knurling paper tube and a part of them were adopted. However, the style of packing is large, which makes the work efficiency down in a warehouse or a workplace. In that time, we focused on “paper tube for winding at spinning industry” and made up the sample of tapered paper tube. It was OK about shape, but had trouble on strength.
From this step, we submitted samples every week and kept improving with asking the customer’s opinions. Our effort bore fruit. We achieved to make the box which made our customer satisfy with its cost, strength and work efficiency. As a result, we brought up more than 30 samples totally.
At the same time, we also proposed the wrapping style of this box. We made sample of rope, winding sleeve, sealing, paper bag and shrink and examined their appearance, work efficiency and transport experiment. Finally shrink film was adopted, but other problem occurred. Cylindrical shrink is not capable of labeling a letter of transmittal. Also, its appearance was not so good. From this step, we repeatedly proposed the idea how to improve it with the representative of work. At long last, we made “paper type shrink film attached R”. At the same time, we improved shrink machine.
The good news was that the customer named this box as “ecology box”. They put it on their catalog and printed the information on the cover back of the box. In addition we felt great that they gave cost-cutting price back to their customer who had chosen this “ecology box”
As members of M company recognize this box style, we work to put a strip of paper into the “ecology box”, put the top on, wrap with shrink, attach the address label on the top surface and ship out smoothly.
Gift box for bridal, which is eco-friendly and can be used later
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Material
Paper board of eco-friendly material (100% recycled paper made fom milk carton)
“Mil pax” (our original product)
Process method
V-cut process
Shape
Gift box for bridal (No wrapping)
Duration of use
No change in shape for more than 10 years
Customer
Patisserie M company in Kyoto
Opportunity
A visitor to package exhibition
Requests from the very beginning
- Completely original
- Looks cute
- Can be used later
- Customer would like to buy just for the box
- Easy to notice in display case
- No wrapping paper
- Installment delivery
- Can appeal it is an environmentally-friendly product
Our response and proposal
When the customer visited the exhibition, he had a flash of insight and we heard the details of it.
After the exhibition ended, we visited the customer and launched the planning and development for producing box used for “bridal at Hotel”.
When we had a talk, the customer seemed to be popular opening in prime a location, but they didn’t have a main product and were unable to develop new products
With regard to material, there was no problem using our “mil pax” (which is 100% recycled paper made from milk carton), because reuse of milk carton or recycling was gained great popularity among housewives at that time.
As we could narrow the sales destination, we planned to derive the customer’s further request by proposing bold sample.
We brought up the samples of the shape of star, triangle, pentagon, oval and dome. In these shapes, the customer requested to use pentagon-shaped which reminds their customers of the store. We re-proposed focusing on the pentagon-shaped.
We reached the best pentagon-shaped box in three different sizes such as S, M and L after having submitted samples several times. However, it left something to be desired…we proposed the design which was processed by specific cutting. The unit price was increased, but this design was adopted because other companies were not able to use this press technique, unmatched by others and more original.
We were grateful that our customer decided to put customer-satisfaction ahead for cost considerations.
In these two months, we were very busy at producing samples, but we appreciate the fun of making up the product together.
The design on this box changed in line with the times, but shapes have not been changed so much. It became a long-time seller product for more than 10 years and still stable popularity.
Wooden gift box which has high-grade feeling and eco-friendliness
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Material
Timber from forest thinning of Japanese cedar
Process method
Box for mid-summer and year-end gift sold in Japan
Shape
Gift box for bridal (No wrapping)
Duration of use
Shape changed every year, but adopted for more than 8 years
Customer
Japanese confectionary T company in Shiga
Opportunity
Had been our customer for a long time, but improve of gift set for 10 thousand yen.
Requests from the very beginning
- In spite of wooden box, it has appeal point to environmental problem
- Maintain a stable supply
- Prevent board warpage
- Each of the second and the third shelf on the box can be used
- Meet their customer’s request (such as refilling product)
Our response and proposal
We brought up the several kinds of wooden samples which is capable of stable supply in order to let them know the difference of lumbers such as cedar (Akita, Yoshino and local one), Chamaecyparis obtusa, Spruce lumber, Picea jezoensis, Chinese paulownia, Falcataria, Chinese veneer, MDF. It was as if we had conducted study sessions about wooden box many times.
We narrowed down the focus to the material which is cheap and appeals to environmental problem. We requested to our customer to choose the local cedar. The most important point is that trimming out the local savage mountain (such as thinning or cutting bottom weed) is capable of keeping environmental cycle. In addition, it increases silviculture’s work opportunity. We proposed using local cedar in order to appeal both regional contribution and saving environmental.
After the local cedar was adopted, we proposed about the shape. We brought up several kinds of shape samples such as overlapped style, putting-on lid, drop lid, cover lid, slider lid and drawer type lid and narrowed them down. We also made all shapes from the traditional style to simple one for each of the above samples. In addition, we hold the lumbering factory tour and had a time to understand lumbering method such as (straight grain, wood grain), colors, board thickness, knot and how to dry them.
The biggest problem was board warpage. To dry native wood by solar drying was affected by weather and difficult to receive additional order. Especially the thin part of blanking on lid is normally influenced of warpage if it is not dried enough. Therefore, we brought up the samples which was different percentage of moisture content and showed the real warpage to our customer.
(Having had a presentation from several aspects at this step brought enormous benefits to us later.)
At last, it looked as if the simple overlapped style box made with local cedar was adopted, but a complete reversal was happened. Sales department insisted that the box made with local cedar did not have luxury feeling and good color. As we proposed several kinds of wood materials, the customer adopted “spruce”(imported timber) which gives first prior to good appearance and high-grade feeling than environment.
Also, shape was changed from “square” to “octagon”, because square was not unique.
Conclusively, the customer adopted the wooden box of overlapping style which was made with spruce and double-decker of octagon shape.
After that, the customer requested to change the material or shape every year, but constantly having been adopting the box whose retail price was around 10 thousand yen.
(The box made with local cedar was adopted later. Also, the boxes made from Akita cedar and Yeddo spruce are often adopted in order to take the circulation of environment for granted.)