Our Longtime Seller
- EDO GOBO GINZA WAKANA
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EDO GOBO GINZA WAKANA
http://www.ginzawakana.com
Longtime seller more than 15 years
It has held the top spot for a long time.- Design Outline
The customer requested the package for the souvenir sold at the airport by 1000JPY.
At that time, we had kept producing high-quality packages. Therefore, we went to Haneda, Itami, Nagoya and New Chitose airport terminal to research how the souvenirs shape. Of course we inspected the JR stations.
In a variety of products, we focused that the weak box of strength won’t be used for a souvenir, because it became misshapen in the checked luggage. We proposed the present box on the idea that souvenir should be smoothly in the business bag and be given to in a cool way.
We confidently proposed our product with corresponding evidence which was delivered from our precise market research. - Background (Comment from GINZA WAKANA)
When we developed this product, Tokyo-like souvenir was very rare in Japanese pickles.
Product development of burdock pickles was accelerated in producing department at that time.
We achieved to make difference in texture by processing separately between the thick and the thin parts of the burdock. However, as the absolute quantity of the thin part is small,
we were planning to release it in a limited quantity named “EDO GOBO”. (Obviously, the taste makes us call up an image of Edo culture). When we arranged the design looks like Edo, we received the proposal of the box which was soft color but flat and strong. We made an instantaneous decision.
The checked luggage is hazarded. We were sure we could sell our product safely in this box.
This box costs higher than the one we used before, but went to adoption as it was limited edition. The product is longtime seller more than 15 years.
It has always been the top at Haneda souvenir shops.
- Design Outline
- Export hairdressing scissors for professional
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Export hairdressing scissors for professional
The package itself is the image of the brand.
The most attractive point is the quality of the material and natural design.- Design Outline
We especially focused on the timing when the inside product was appeared. The shape of the box is simple, but we succeeded to provide impressive behavior. When a person takes the scissors from this box, he/she looks like opening a scroll picture.
Furthermore, to make use of the material characteristics, In addition, we made our maximum effort to meet fluctuation in prices of material. - Background
No change of the package since the time of the product brand was launched. The hairdressing scissors itself has been changed to new model many times, however the package has been kept using as same as the first one in order to protect the brand taste.
As a result, the brand is increased reliability. The package itself is one of the component factors of the brand. - Production point of the package
The opening-closing part is capable of being assembled without adhesion bond. In technical way, plate thickness and groove length are made to be less than 0.1 mm, which achieved
no adhesion bond..
- Design Outline
- YOKOHAMA COFFEE STORY GIFT SET
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YOKOHAMA COFFEE STORY GIFT SET
mitsumoto coffee co., ltd. http://mmc-coffee.co.jp
The product matches to the image of Yokohama in good old days. It has good evaluation that it looks more luxury than it costs.
- Design Outline
The gift set in wooden box matches to the image of Yokohama in good old days. - Background
The reason why this package became longtime seller is that it looks more luxury than it costs and it is appreciated as gift. - Production point of the package
Yokohama Coffee story gift set was packed only in the wooden box previously. In recent years, the wooden boxes make the shift to the paper boxes due to the garbage-disposal problem. However, this wooden box is sold according to a strong request by the customer.
- Design Outline
Salted herring roe KAGAYAKI
Katou Suisan Co., Ltd.
http://www.ymk.co.jp/
Kita-no Megumi
HOKKAIDO MILK PRODUCTS Co., Ltd.
Kyoto Kitayama MALEBRANCHE
Roman Life Inc.
http://www.malebranche.co.jp/
White peach jelly
TANEYA CO., LTD
http://taneya.jp/home/
Nanko-ume
TANEYA CO., LTD.
http://taneya.jp/home/